For over twenty years, Texas sales trainer, consultant and speaker Diana Ball Cooksey has been quietly revolutionizing the rules of the game for buyers and sellers. Daring to say what customers have been thinking for years, Diana teaches salespeople, sales managers and business owners how to treat their customers the way they, as consumers, wish to be treated--even at the seemingly apparent risk of losing sales. The result of this refreshingly original approach to salesmanship and communication skills is MORE SALES IN LESS TIME, to which hundreds of course graduates can testify of her program's results.

"Simply put, it doesn't make sense that we salespeople are taught to employ manipulative techniques to close sales when, in fact, we inherently resent being manipulated by sellers when the roles are reversed and we are in the marketplace as consumers. As an industry, we spend millions every year to hire potentially good salespeople, and then we proceed to mess them up by forcing them to believe in this false and unnatural double standard.

I will show you that if you make the commitment to serve people willingly, whether they do business with you or not, then you will discover that your business will prosper beyond the limits of your imagination. It takes skills, and it takes practice, but I can guarantee you, the results are well worth it!"

Born into an affluent family who saw their fortune dissolve when she was fourteen, Diana has seen her string of business successes crossed with personal tragedies. Together, these elements have shaped her life and confirmed her dedication to devoting her talents and efforts to helping other people find financial and personal success in the all-too-frequently insecure world of selling.

"It was during the mid-1980s that I was asked by a small custom homebuilder to train his sales force," she recounts. "I resisted, but when I was finally convinced to take the job, I realized that this was my opportunity to use my experiences to turn my acquired beliefs about the true nature of salesmanship into a reality. When I saw the effect my training had on his salespeople and his business, I discovered that teaching was my gift."

This discovery came just as her record of hard-earned successes in the business world had, for her, become an empty treasure. She shed many of the trappings of her previous lifestyle and devoted herself to a balanced life of family, work and service to her church and community.